INTEGRATE SOCIAL MEDIA IN YOUR STRATEGY
Maximize your visibility, be ahead of the future!
Social media is becoming a very important channel today and has to be considered as being part of the customer experience. Facebook and Linked-in pages are now common for many organizations, but it doesn’t stop there. Other tools like Twitter and Youtube channel are also becoming more and more important. How to manage all this and how to benefit out of it?
First of all you need to navigate the sea of noise using monitoring tools and listen. People are more tented to post a critic about your company on social media instead of calling your call center. This information has to be collected and a process needs to be put in place to turn the customers into happy customers. These persons will be your future believers who will support your organization. When starting to be present on social media you should take this three golden rules into consideration:
- Understand your audience
- Interact before trying to sell
- Be relevant. Build business value by connecting the right audience, content, channel and time