YOUR CUSTOMERS ARE EVERYWHERE… BE THERE TOO!
Any time any place customers.
Driven by social media and mobile devices, the internet is currently undertaking a new boost, with a direct effect on the businesses present online. Combined with the ever increasing access to information, this boost also has a strong impact on the B2B market, where there is a strengthening trend for online purchasing. Giving customers/businesses the opportunity to place orders and manage service requests, the internet has gently become the required channel for reaching all the leads/businesses left aside by your sales teams, whatever the reasons.
In this context of engagement, motion, growing data and change in professional relations and habits, your business requires a good web strategy with a special focus on social media, e-commerce and e-service.
Seduction rules. Above anything else, your website needs to be attractive and efficient from a user’s point of view. Showcasing your products with efficiency and guiding your customers all the way through their visit are the two keys to a great customer experience. Too many sites have multiple-step checkout procedures which are complex and result in lost deals. Your customers should be able to ‘naturally’ use your site i.e. without any training. You should also make sure your customers can easily contact someone when facing a problem. Finally, making use of cross end up selling possibilities will make the experience even greater.
The diagram below gives an overview of the different challenges you need to address to get the best possible outcomes from your e-commerce website.
EoZen can leverage skills from the SQLI group and take advantage of its unique experience in web design and development. Should you need any further information, please contact us.